{"id":2054,"date":"2026-01-08T12:00:00","date_gmt":"2026-01-08T17:00:00","guid":{"rendered":"https:\/\/www.uslegalwills.com\/blog\/?p=2054"},"modified":"2026-06-09T13:45:13","modified_gmt":"2026-06-09T17:45:13","slug":"affiliate-partnership","status":"publish","type":"post","link":"https:\/\/www.uslegalwills.com\/blog\/affiliate-partnership\/","title":{"rendered":"Clients need a Will? Affiliate opportunities at USLegalWills.com"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Originally published: April 12, 2018 | Last updated: January 8, 2026<\/em><\/p>\n\n\n\n<div class=\"wp-block-group tldr-box has-background\" style=\"border-left-color:#2196F3;border-left-width:4px;background-color:#f0f7fb;padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>TL;DR:<\/strong> USLegalWills.com operates an affiliate program which businesses can join to help their clients who need estate planning services. Over 150 million US adults lack a Will. The program offers three different partnership options which include basic affiliate links that companies can set up quickly to earn 15% commissions and give their clients 15% off their products and services. The program offers two additional options which include an embedded iFrame to let clients finish their documents on your website and a full white-label API to present estate planning services through your brand identity. The partnership network consists of financial advisors who work with insurance companies and charities and funeral service providers and tax preparation professionals. The conversion rates for specific affiliates reach their peak at 14%.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is There a Will-Writing Gap for Your Clients?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.uslegalwills.com\/blog\/wp-content\/uploads\/2018\/03\/win-win-1024x683.jpg\" alt=\"Affiliate program partnership\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Workers who serve finance and insurance and funeral services and charity work and financial education and senior care need to understand that their clients require estate planning documents. The situation follows a well-known pattern because you explain why a Will matters to your client who agrees with you and promises to create one but the situation remains unchanged after twelve months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The numbers confirm the scale of this gap. A USLegalWills.com-commissioned survey found:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>71.6%<\/strong> of Americans do not have an up-to-date Will<\/li>\n\n\n\n<li><strong>63%<\/strong> have no Will at all<\/li>\n\n\n\n<li>Even among Americans over 65, only <strong>half<\/strong> have an up-to-date Will<\/li>\n\n\n\n<li>Wealthy Americans are <strong>no more likely<\/strong> to have a current Will  &#8211;  they are actually more likely to have an outdated one<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">People avoid taking action because they encounter two main obstacles which include expensive legal fees that start at $800 and the need to schedule appointments while working with their spouse. USLegalWills.com solves both problems which blocks people from getting their wills and our affiliate program allows you to deliver this service to your clients directly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Do Your Clients Need a Will?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.uslegalwills.com\/blog\/wp-content\/uploads\/2018\/03\/family-1024x681.jpg\" alt=\"Family estate planning\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Last Will and Testament functions to two essential purposes which include selecting people to perform vital duties (Executor and child guardianship) and specifying how the estate should be divided. Three major issues develop when the system operates without this essential component:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Problem<\/th><th>What Happens Without a Will<\/th><\/tr><\/thead><tbody><tr><td><strong>No estate administrator<\/strong><\/td><td>Confusion, in-fighting, family members helping themselves to possessions. Courts eventually appoint an administrator, but damage may already be done.<\/td><\/tr><tr><td><strong>No guardian for children<\/strong><\/td><td>A judge appoints a guardian based on limited information  &#8211;  relationship, income, age  &#8211;  without knowing parenting philosophies, spiritual beliefs, or existing relationships.<\/td><\/tr><tr><td><strong>No distribution plan<\/strong><\/td><td>State intestacy laws distribute the estate according to a formula that rarely matches what the person would have wanted. In most states, a spouse does <strong>not<\/strong> automatically receive everything.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The state of Alabama follows a specific inheritance rule which gives your spouse the first $50,000 plus half of your remaining estate when you have a $500,000 estate with two children who are 21 and 19 years old. Your 19-year-old receives $150,000 outright. The situation fails to follow the person\u2019s original plans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Will-Writing Options Exist Today?<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Approach<\/th><th>Cost<\/th><th>Quality<\/th><th>Convenience<\/th><\/tr><\/thead><tbody><tr><td><strong>Blank form \/ DIY kit<\/strong><\/td><td>$0\u2013$20<\/td><td>Low  &#8211;  high error rate, generic templates<\/td><td>High<\/td><\/tr><tr><td><strong>Estate planning attorney<\/strong><\/td><td>$800\u2013$1,000+<\/td><td>High  &#8211;  includes legal advice<\/td><td>Low  &#8211;  requires appointments<\/td><\/tr><tr><td><strong>Online Will service (USLegalWills.com)<\/strong><\/td><td>$49.95<\/td><td>High  &#8211;  same software as attorneys, state-specific<\/td><td>High  &#8211;  20 minutes, any device<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A UK study found that using an attorney was no more likely to produce a well-drafted Will than using a quality online service. The key advantage of an attorney is legal advice  &#8211;  but most people do not need legal advice to prepare a Will. We conservatively estimate that 95% of US adults could have their estate planning needs met by USLegalWills.com.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Services Does USLegalWills.com Offer?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.uslegalwills.com\/blog\/wp-content\/uploads\/2018\/04\/44487571_xxl.jpg\" alt=\"USLegalWills.com services\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">USLegalWills.com has delivered estate planning services since 2003 while they introduce important updates to their platform every year. The current service portfolio includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Last Will and Testament<\/strong>  &#8211;  comprehensive, state-specific Will writing<\/li>\n\n\n\n<li><strong>Financial Power of Attorney<\/strong>  &#8211;  appoint someone to manage finances if incapacitated<\/li>\n\n\n\n<li><strong>Living Will<\/strong>  &#8211;  document health care wishes in advance<\/li>\n\n\n\n<li><strong>MyKeyholder<\/strong>  &#8211;  name trusted individuals who can access parts of your account at the appropriate time<\/li>\n\n\n\n<li><strong>MyMessages<\/strong>  &#8211;  prepare messages for delivery after you pass away<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.uslegalwills.com\/blog\/digital-assets-meet-lifelocker-the-essential-executor-tool\/\">MyLifeLocker<\/a><\/strong>  &#8211;  document and itemize all assets for your Executor<\/li>\n\n\n\n<li><strong>MyVault<\/strong>  &#8211;  upload important files to a secure digital vault<\/li>\n\n\n\n<li><strong>Expat Will service<\/strong>  &#8211;  for overseas assets<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All services are available for all US states except Louisiana. At $49.95 with one year of unlimited updates, USLegalWills.com is one of the most affordable and comprehensive services available.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.uslegalwills.com\/blog\/wp-content\/uploads\/2018\/04\/USLegalWills-5-star-review.jpg\" alt=\"USLegalWills.com 5-star reviews\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Partnership Options Are Available?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">USLegalWills.com offers three levels of affiliate integration, from simple to fully branded:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Option 1: Affiliate Links and Banners<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The simplest option  &#8211;  up and running in minutes. Sign up for an affiliate account and receive code snippets for banner ads and links to embed in your website. Default terms: clients receive a 15% discount, and you earn a 15% commission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You do not need a website for this to work  &#8211;  the affiliate reference code can be shared on printed collateral or verbally. Example code: <strong>BLOG15<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.uslegalwills.com\/images\/USLW_250x250_ANIM-15.gif\" alt=\"USLegalWills.com affiliate banner\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Option 2: Embedded iFrame Service<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embed the entire USLegalWills.com service within an iFrame on your website. Your clients complete their estate planning documents without ever leaving your site. Code snippets are provided  &#8211;  no advanced programming skills required. Payments are processed by USLegalWills.com. Many charities have chosen this option.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Option 3: Full White-Label API<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.uslegalwills.com\/blog\/wp-content\/uploads\/2018\/04\/legacyarmour-1024x630.jpg\" alt=\"White label estate planning service\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The most sophisticated option. Offer USLegalWills.com services entirely under your own brand. You set your own pricing and process payments directly. Implementation requires a few days of development effort, and technical documentation is available on our partner webpage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Does the Affiliate Dashboard Include?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.uslegalwills.com\/blog\/wp-content\/uploads\/2018\/04\/affiliate-commissions.jpg\" alt=\"Affiliate commission dashboard\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Your affiliate account provides ongoing reporting and analytics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Click tracking:<\/strong> Number of people who clicked your affiliate link<\/li>\n\n\n\n<li><strong>Conversion data:<\/strong> Number of clicks that resulted in completed Wills<\/li>\n\n\n\n<li><strong>Commission reports:<\/strong> Downloadable reports of every user, with commissions earned and total revenues<\/li>\n\n\n\n<li><strong>Performance metrics:<\/strong> Some affiliates achieve conversion rates as high as <strong>14%<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Who Benefits from This Partnership?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The affiliate program creates a three-way benefit:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Party<\/th><th>Benefit<\/th><\/tr><\/thead><tbody><tr><td><strong>Your clients<\/strong><\/td><td>Access to affordable, convenient estate planning with a discount. Will writing that previously cost $800+ and required appointments is now $49.95 and takes 20 minutes.<\/td><\/tr><tr><td><strong>Your business<\/strong><\/td><td>Extended service offering at zero cost. New revenue stream from commissions. Some affiliates cover their clients&#8217; Will costs entirely as a perk; others charge a premium for the bundled service.<\/td><\/tr><tr><td><strong>USLegalWills.com<\/strong><\/td><td>Wider audience reach through trusted industry partners.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Current affiliate partners include funeral services providers, online financial services companies, charities, tax preparers, innovative digital startups, and financial advisors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do You Get Started as an Affiliate?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Visit the <a href=\"https:\/\/www.uslegalwills.com\/affiliate\">dedicated partner webpage<\/a><\/li>\n\n\n\n<li>Review the three partnership options and decide which fits your organization<\/li>\n\n\n\n<li>Sign up for an affiliate account<\/li>\n\n\n\n<li>Embed your links, banners, iFrame, or API integration<\/li>\n\n\n\n<li>Start earning commissions from day one<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The simplest option takes just a few minutes to implement. For more complex integrations, our locally based support team is available to help at every step. Contact us at support@uslegalwills.com with any questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Related Articles<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.uslegalwills.com\/blog\/comparing-legalzoom-uslegalwills\/\">Online Will Services  &#8211;  Comparing LegalZoom with USLegalWills<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.uslegalwills.com\/blog\/cost-of-a-will\/\">Cost of a Will: From Zero to $2,000<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.uslegalwills.com\/blog\/planned-giving\/\">Planned Giving: The State of Charitable Bequests in the US<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.uslegalwills.com\/blog\/are-there-even-fewer-americans-with-wills\/\">Are There Even Fewer Americans Without Wills?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.uslegalwills.com\/blog\/digital-assets-meet-lifelocker-the-essential-executor-tool\/\">Digital Assets  &#8211;  Meet LifeLocker, the Essential Executor Tool<\/a><\/li>\n<\/ul>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"Affiliate Opportunities at USLegalWills.com  -  Partner With Us\",\n  \"description\": \"Become a USLegalWills.com affiliate partner. Offer your clients affordable estate planning services while earning commissions through links, iFrame embedding, or white-label API.\",\n  \"author\": {\"@type\": \"Person\", \"name\": \"Tim Hewson\", \"url\": \"https:\/\/www.uslegalwills.com\"},\n  \"publisher\": {\"@type\": \"Organization\", \"name\": \"USLegalWills.com\", \"url\": \"https:\/\/www.uslegalwills.com\"},\n  \"datePublished\": \"2018-04-12\",\n  \"dateModified\":\"2026-01-08\",\n  \"mainEntityOfPage\": \"https:\/\/www.uslegalwills.com\/blog\/affiliate-partnership\/\",\n  \"speakable\": {\"@type\": \"SpeakableSpecification\", \"cssSelector\": [\".tldr-box\", \".entry-content h2\"]}\n}<\/script>\n<script type=\"application\/ld+json\">{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How does the USLegalWills.com affiliate program work?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"USLegalWills.com offers three partnership levels: simple affiliate links and banners (up and running in minutes), an embedded iFrame service (clients never leave your site), and a full white-label API (offer the service under your own brand). Default commissions are 15%, and clients receive a 15% discount.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Who can benefit from the USLegalWills.com affiliate program?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Any business with clients who need estate planning documents: financial advisors, insurance companies, funeral services, charities promoting planned giving, tax preparers, senior services, and digital startups. Over 150 million US adults lack a Will, representing a significant market opportunity.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What services does USLegalWills.com offer beyond Will writing?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Beyond Last Will and Testament, USLegalWills.com offers Financial Power of Attorney, Living Will, MyKeyholder (trusted access management), MyMessages (posthumous message delivery), MyLifeLocker (comprehensive asset documentation for Executors), and MyVault (secure digital file storage). All services are available for all US states except Louisiana.\"\n      }\n    }\n  ]\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Originally published: April 12, 2018 | Last updated: January 8, 2026 TL;DR: USLegalWills.com operates an affiliate program which businesses can join to help their clients who need estate planning services. Over 150 million US adults lack a Will. The program offers three different partnership options which include basic affiliate links that companies can set up [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[183],"tags":[173,135,114],"class_list":["post-2054","post","type-post","status-publish","format-standard","hentry","category-general","tag-affiliates","tag-estate-planning","tag-write-your-will"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Clients need a Will? Affiliate opportunities at USLegalWills.com<\/title>\r\n<meta name=\"description\" content=\"if you are working in an industry that promotes the importance of Wills, you may not realize that there are convenient, affordable approaches to writing a Will that can help your clients. At USLegalWills.com we have a variety of affiliate partnership approaches to help your clients with their estate planning needs.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"http:\/\/www.uslegalwills.com\/blog\/wp-json\/wp\/v2\/posts\/2054\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Clients need a Will? Affiliate opportunities at USLegalWills.com\" \/>\r\n<meta property=\"og:description\" content=\"if you are working in an industry that promotes the importance of Wills, you may not realize that there are convenient, affordable approaches to writing a Will that can help your clients. At USLegalWills.com we have a variety of affiliate partnership approaches to help your clients with their estate planning needs.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.uslegalwills.com\/blog\/affiliate-partnership\/\" \/>\r\n<meta property=\"og:site_name\" content=\"The U.S. Legal Wills Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/legalwills\" \/>\r\n<meta property=\"article:published_time\" content=\"2026-01-08T17:00:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-06-09T17:45:13+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.uslegalwills.com\/blog\/wp-content\/uploads\/2018\/03\/win-win-1024x683.jpg\" \/>\r\n<meta name=\"author\" content=\"Tim Hewson\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Hewson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uslegalwills.com\\\/blog\\\/affiliate-partnership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uslegalwills.com\\\/blog\\\/affiliate-partnership\\\/\"},\"author\":{\"name\":\"Tim Hewson\",\"@id\":\"https:\\\/\\\/www.uslegalwills.com\\\/blog\\\/#\\\/schema\\\/person\\\/ccff18ac4aeb6f68ba2c609077f8c323\"},\"headline\":\"Clients need a Will? 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