Originally published: April 12, 2018 | Last updated: January 8, 2026
TL;DR: USLegalWills.com operates an affiliate program which businesses can join to help their clients who need estate planning services. Over 150 million US adults lack a Will. The program offers three different partnership options which include basic affiliate links that companies can set up quickly to earn 15% commissions and give their clients 15% off their products and services. The program offers two additional options which include an embedded iFrame to let clients finish their documents on your website and a full white-label API to present estate planning services through your brand identity. The partnership network consists of financial advisors who work with insurance companies and charities and funeral service providers and tax preparation professionals. The conversion rates for specific affiliates reach their peak at 14%.
Why Is There a Will-Writing Gap for Your Clients?
Workers who serve finance and insurance and funeral services and charity work and financial education and senior care need to understand that their clients require estate planning documents. The situation follows a well-known pattern because you explain why a Will matters to your client who agrees with you and promises to create one but the situation remains unchanged after twelve months.
The numbers confirm the scale of this gap. A USLegalWills.com-commissioned survey found:
- 71.6% of Americans do not have an up-to-date Will
- 63% have no Will at all
- Even among Americans over 65, only half have an up-to-date Will
- Wealthy Americans are no more likely to have a current Will – they are actually more likely to have an outdated one
People avoid taking action because they encounter two main obstacles which include expensive legal fees that start at $800 and the need to schedule appointments while working with their spouse. USLegalWills.com solves both problems which blocks people from getting their wills and our affiliate program allows you to deliver this service to your clients directly.
Why Do Your Clients Need a Will?
A Last Will and Testament functions to two essential purposes which include selecting people to perform vital duties (Executor and child guardianship) and specifying how the estate should be divided. Three major issues develop when the system operates without this essential component:
| Problem | What Happens Without a Will |
|---|---|
| No estate administrator | Confusion, in-fighting, family members helping themselves to possessions. Courts eventually appoint an administrator, but damage may already be done. |
| No guardian for children | A judge appoints a guardian based on limited information – relationship, income, age – without knowing parenting philosophies, spiritual beliefs, or existing relationships. |
| No distribution plan | State intestacy laws distribute the estate according to a formula that rarely matches what the person would have wanted. In most states, a spouse does not automatically receive everything. |
The state of Alabama follows a specific inheritance rule which gives your spouse the first $50,000 plus half of your remaining estate when you have a $500,000 estate with two children who are 21 and 19 years old. Your 19-year-old receives $150,000 outright. The situation fails to follow the person’s original plans.
What Will-Writing Options Exist Today?
| Approach | Cost | Quality | Convenience |
|---|---|---|---|
| Blank form / DIY kit | $0–$20 | Low – high error rate, generic templates | High |
| Estate planning attorney | $800–$1,000+ | High – includes legal advice | Low – requires appointments |
| Online Will service (USLegalWills.com) | $49.95 | High – same software as attorneys, state-specific | High – 20 minutes, any device |
A UK study found that using an attorney was no more likely to produce a well-drafted Will than using a quality online service. The key advantage of an attorney is legal advice – but most people do not need legal advice to prepare a Will. We conservatively estimate that 95% of US adults could have their estate planning needs met by USLegalWills.com.
What Services Does USLegalWills.com Offer?
USLegalWills.com has delivered estate planning services since 2003 while they introduce important updates to their platform every year. The current service portfolio includes:
- Last Will and Testament – comprehensive, state-specific Will writing
- Financial Power of Attorney – appoint someone to manage finances if incapacitated
- Living Will – document health care wishes in advance
- MyKeyholder – name trusted individuals who can access parts of your account at the appropriate time
- MyMessages – prepare messages for delivery after you pass away
- MyLifeLocker – document and itemize all assets for your Executor
- MyVault – upload important files to a secure digital vault
- Expat Will service – for overseas assets
All services are available for all US states except Louisiana. At $49.95 with one year of unlimited updates, USLegalWills.com is one of the most affordable and comprehensive services available.
What Partnership Options Are Available?
USLegalWills.com offers three levels of affiliate integration, from simple to fully branded:
Option 1: Affiliate Links and Banners
The simplest option – up and running in minutes. Sign up for an affiliate account and receive code snippets for banner ads and links to embed in your website. Default terms: clients receive a 15% discount, and you earn a 15% commission.
You do not need a website for this to work – the affiliate reference code can be shared on printed collateral or verbally. Example code: BLOG15.
Option 2: Embedded iFrame Service
Embed the entire USLegalWills.com service within an iFrame on your website. Your clients complete their estate planning documents without ever leaving your site. Code snippets are provided – no advanced programming skills required. Payments are processed by USLegalWills.com. Many charities have chosen this option.
Option 3: Full White-Label API
The most sophisticated option. Offer USLegalWills.com services entirely under your own brand. You set your own pricing and process payments directly. Implementation requires a few days of development effort, and technical documentation is available on our partner webpage.
What Does the Affiliate Dashboard Include?
Your affiliate account provides ongoing reporting and analytics:
- Click tracking: Number of people who clicked your affiliate link
- Conversion data: Number of clicks that resulted in completed Wills
- Commission reports: Downloadable reports of every user, with commissions earned and total revenues
- Performance metrics: Some affiliates achieve conversion rates as high as 14%
Who Benefits from This Partnership?
The affiliate program creates a three-way benefit:
| Party | Benefit |
|---|---|
| Your clients | Access to affordable, convenient estate planning with a discount. Will writing that previously cost $800+ and required appointments is now $49.95 and takes 20 minutes. |
| Your business | Extended service offering at zero cost. New revenue stream from commissions. Some affiliates cover their clients’ Will costs entirely as a perk; others charge a premium for the bundled service. |
| USLegalWills.com | Wider audience reach through trusted industry partners. |
Current affiliate partners include funeral services providers, online financial services companies, charities, tax preparers, innovative digital startups, and financial advisors.
How Do You Get Started as an Affiliate?
- Visit the dedicated partner webpage
- Review the three partnership options and decide which fits your organization
- Sign up for an affiliate account
- Embed your links, banners, iFrame, or API integration
- Start earning commissions from day one
The simplest option takes just a few minutes to implement. For more complex integrations, our locally based support team is available to help at every step. Contact us at [email protected] with any questions.
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He has over 20 years of experience helping people to write their Will and other estate planning documents. He has been interviewed by many of the major news media outlets, and has contributed to articles in The New York Times, NY Metro Parents, U.S. News & World Report, and other leading publications. He has also contributed to a number of financial planning books.
Throughout his career, Tim has written extensively on the subject of Will writing and estate planning.
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